Fashion jewelry today is targeted towards teenagers and young adults. In order to gain popular acceptance, fashion or costume jewelry should be unique, trendy, and above all – affordable. Fashion jewelry designers have to be particularly innovative in using materials that are inexpensive, yet combining them to create the perfect blend of beauty and affordability. Consider the copper pendant with the jasper focal stone shown above. This large (3 inch long) pendant could have been made with sterling silver instead of copper and the resulting piece would have been just as attractive. However, the cost of the finished item would likely have put it out of reach of many fashion jewelry fans. Similarly, the use of jasper – a relatively common stone – instead of a precious stone such as an emerald or diamond, has the same cost controlling effect as the use of copper instead of silver. Just goes to show that you don’t have to spend a whole lot of money to look good!
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